Research collection
Technology Adoption & Public Acceptance
Technology adoption and public acceptance, including attitudes, preferences and the conditions influencing the uptake of emerging technologies.
Founders' research
Academic publications
Selected academic publications by IFG Intelligence's founders, reflecting their research expertise across the company's specialist areas.
- Fuelling hydrogen futures? A trust-based model of social acceptance
Gordon, J. A., Balta-Ozkan, N., Haq, A. U. & Nabavi, S. A.
Sustainable Energy & Fuels, 9, 2510–2555, 2025
Introduces a novel trust-based model of social acceptance, showing how different dimensions of trust shape consumer acceptance of hydrogen homes and offering actionable insights for residential decarbonisation policy.
- Modelling the innovation-decision process for hydrogen homes: an integrated model of consumer acceptance and adoption intention
Gordon, J. A., Balta-Ozkan, N., Haq, A. U. & Nabavi, S. A.
International Journal of Hydrogen Energy, 94, 554–579, 2024
Develops an integrated empirical model of consumer acceptance and adoption intention for hydrogen homes, examining perceptual, cognitive and emotional influences on household decisions.
- Heterogeneous preferences for living in a hydrogen home: an advanced multigroup analysis
Gordon, J. A., Balta-Ozkan, N., Haq, A. U. & Nabavi, S. A.
Sustainable Energy & Fuels, 8, 2601–2648, 2024
Applies advanced multigroup analysis to identify differences in consumer preferences and the conditions shaping acceptance and adoption intentions for domestic hydrogen technologies.
- Necessary and sufficient conditions for deploying hydrogen homes: a consumer-oriented perspective
Gordon, J. A., Balta-Ozkan, N., Haq, A. U. & Nabavi, S. A.
International Journal of Hydrogen Energy, 69, 982–1021, 2024
Combines structural equation modelling and necessary condition analysis to examine how consumer attitudes and socio-structural conditions influence intentions to adopt hydrogen technologies.
- Coupling green hydrogen production to community benefits: a pathway to social acceptance?
Gordon, J. A., Balta-Ozkan, N., Haq, A. U. & Nabavi, S. A.
Energy Research & Social Science, 110, 103437, 2024
Examines whether linking green hydrogen production to community benefits can strengthen social acceptance, considering the roles of perceived risks, trust and emotional responses.
- Hopes and fears for a sustainable energy future: Enter the hydrogen acceptance matrix
Gordon, J. A., Balta-Ozkan, N. & Nabavi, S. A.
International Journal of Hydrogen Energy, 60, 1170–1191, 2024
Uses mixed-methods evidence to investigate public hopes, fears and emotional responses to hydrogen technologies through the hydrogen acceptance matrix.
- Exploring the contours of consumer heterogeneity: towards a typology of domestic hydrogen acceptance
Gordon, J. A., Balta-Ozkan, N. & Nabavi, S. A.
Energy Research & Social Science, 108, 103401, 2024
Develops a typology of domestic hydrogen acceptance, identifying differences in consumer knowledge, perceived environmental benefits, financial concerns and other acceptance factors.
- Towards a unified theory of domestic hydrogen acceptance: an integrative comparative review
Gordon, J. A., Balta-Ozkan, N. & Nabavi, S. A.
International Journal of Hydrogen Energy, 56, 498–524, 2024
Synthesises existing research to develop the Domestic Hydrogen Acceptance Model, integrating cognitive, emotional and contextual dimensions of consumer acceptance.
- Gauging public perceptions of blue and green hydrogen futures: is the twin-track approach compatible with hydrogen acceptance?
Gordon, J. A., Balta-Ozkan, N. & Nabavi, S. A.
International Journal of Hydrogen Energy, 49D, 75–104, 2024
Examines public perceptions of blue and green hydrogen within the UK's twin-track production strategy, including the influence of awareness, framing and prior engagement.
- Price promises, trust deficits and energy justice: public perceptions of hydrogen homes
Gordon, J. A., Balta-Ozkan, N. & Nabavi, S. A.
Renewable and Sustainable Energy Reviews, 188, 113810, 2023
Investigates public perceptions of hydrogen homes, focusing on affordability, institutional trust, fairness and the conditions shaping social and market acceptance.
- Divergent consumer preferences and visions for cooking and heating technologies in the United Kingdom: make our homes clean, safe, warm and smart!
Gordon, J. A., Balta-Ozkan, N., Haq, A. U. & Nabavi, S. A.
Energy Research & Social Science, 104, 103204, 2023
Explores consumer preferences for domestic heating and cooking technologies, including safety, comfort, affordability and differing attitudes towards hydrogen-based alternatives.
- Socio-technical barriers to domestic hydrogen futures: repurposing pipelines, policies, and public perceptions
Gordon, J. A., Balta-Ozkan, N. & Nabavi, S. A.
Applied Energy, 336, 120850, 2023
Develops a socio-technical framework for examining the infrastructure, policy and public acceptance barriers affecting the potential deployment of hydrogen in homes.
- Beyond the triangle of renewable energy acceptance: the five dimensions of domestic hydrogen acceptance
Gordon, J. A., Balta-Ozkan, N. & Nabavi, S. A.
Applied Energy, 324, 119715, 2022
Introduces a five-dimensional framework for understanding domestic hydrogen acceptance, extending conventional approaches to social acceptance across interacting social and technical dimensions.
- Homes of the future: unpacking public perceptions to power the domestic hydrogen transition
Gordon, J. A., Balta-Ozkan, N. & Nabavi, S. A.
Renewable and Sustainable Energy Reviews, 164, 112481, 2022
Reviews public perceptions of domestic hydrogen technologies and develops an analytical framework for examining the barriers and acceptance conditions affecting their potential deployment.
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